Art and business in the UK
I - Introduction
1/ What is art?
Finally we will display the posters on the class walls.
Everyone will build himself a vocabulary list for this sequence.
2/ React to these pictures
Examin the pictures and highlight the common points between the different office designs. You have to write down sentences using the proper grammar tools (whereas, on the contrary, contrary to, while, but, compared to, on the one hand, on the other hand).
Then discuss your favorite one and justify your choice using the toolbox and the method with your team mates.
What do you think the company's values might be based on the art you can see?
II - The importance of art in business
1/ Written comprehension
Art has a huge role to play in business and not just because of the branding and imagery. […] Art has far reaching effects within the organisation and is not just a major player in how the company is viewed but also how the people who work within it and come into contact with it, feel. A contemporary workplace can enhance a corporate identity and a business can embed its identity into its workplace design. Art is a way of displaying company culture. When chosen well, art in the workplace can express the personality, values and culture of an organisation but also has a wide range of strategic benefits.
• Art is an opportunity for companies to help clients, visitors and employees get to know and get a feel for who the organisation is.
• Art in the workplace encourages and promotes social interactions, it stimulates emotional responses and fosters personal relationships.
• Art in the workplace affects how the people within the environment feel about themselves and the company for which they work.
• Art opens minds, broadens horizons, challenges fixed mindsets and facilitates learning.
• Art raises motivation and increases productivity.
www.swarez.co.uk, 2022.
Questions:
1. What is the role of art in business?
a) Just branding and imagery
b) Far-reaching effects within the organization
c) A minor player in how the company is viewed
d) None of the above
2. How can a contemporary workplace enhance a corporate identity?
a) By embedding its identity into its workplace design
b) By choosing the right kind of art
c) By having a good marketing team
d) By having a good product
3. What is the strategic benefit of having art in the workplace?
a) It helps companies make more money
b) It expresses the personality, values, and culture of an organization
c) It makes employees work harder
d) It helps companies get more clients
4. How can art help visitors and employees get to know an organization?
a) By showing off the company's wealth
b) By displaying the company's culture
c) By making the workplace look more modern
d) By having famous artists' works on display
5. What are the benefits of having art in the workplace?
a) It encourages social interactions and promotes personal relationships
b) It makes people feel worse about themselves
c) It limits creativity and learning
d) It decreases productivity
6. How does art affect the people within the environment?
a) It has no effect on them
b) It makes them feel better about themselves and the company
c) It makes them feel worse about themselves and the company
d) It makes them feel indifferent about themselves and the company
7. What does art do for people's minds?
a) It closes them off
b) It broadens horizons and challenges fixed mindsets
c) It makes them more narrow-minded
d) It makes them less creative
8. How does art affect motivation and productivity?
a) It decreases motivation and productivity
b) It has no effect on motivation and productivity
c) It raises motivation and increases productivity
d) It makes people want to quit their jobs
9. What is the purpose of displaying art in the workplace?
a) To make the workplace look more expensive
b) To show off the company's wealth
c) To express the personality, values, and culture of an organization
d) To make employees feel worse about themselves
10. What is the main idea of the text?
a) Art has no place in business
b) Art can help businesses express their identity and culture
c) Art is only useful for branding and imagery
d) Art has no effect on employees or visitors
In the text bellow, pick up the nouns, the verbs and translate them :
Employer branding is part of the corporate image. It is related to the way businesses manage their human resources and recruitment.
Relevant Employer branding enables to retain employees and, attract new recruits for the business to be productive and competitive.
2/ Discussion
1. What role do you think art plays in business?
2. How can art in the workplace display a company's culture?
3. In what ways can art in the workplace affect the people who work there?
4. How do you think art can stimulate emotional responses and foster personal relationships?
5. Do you think art can increase motivation and productivity? Why or why not?
III - TEST
You have to learn the vocabulary and the definitions.
Be sure you have understood the lesson.
It is still time to ask for help!